We worked closely with Boots to create ‘standout’ and stimulate sales of key premium own-brand ranges such as Professional hair products and Indulgent bathing products.
Our cost-effective solution enabled the transformation of standard furniture into premium display areas. By using colour, illumination, mirrored sections and a new modular promotional tray, we created a highly successful sales tool suitable for uniform implementation across several different categories. The system was rolled out to Boots’ top 400 stores.
