The Premium Skincare range is a key category in Boots’ beauty portfolio. We were chosen to develop a series of bespoke fixturing and display solutions that would provide a premium shopping experience while differentiating and promoting these unique products in this increasingly competitive area.
Illuminated light boxes were used to aid customer navigation and ensure brand recognition. Greater use of wood, lighting and highlighted gondola ends helped to create the desired look and feel, in harmony with the products on display.
The success of the project was confirmed by significant growth within the category.
