The awards presentation took place at the Grosvenor House hotel, London on Tuesday 23rd October.

The back of bar plinths display was designed for Diageo to promote their range of premium spirits.

The display comprises four separate injected moulded plinths which are clipped together to create the final plinth.

The main display area of each plinth is moulded with an inlaid graphic displaying the main branding and strap line of the drink on display. This component is interchangeable, meaning it can be easily and cost effectively updated in line with any branding or marketing changes needed.

Pictured receiving the award from host Dominic Holland and Emma Hickling, Director of POS Direct are Mark Rowe, Account Manager Kleerex UK & Spencer Garner, Retail Execution Manager - Innovation, Diageo GB.