We were tasked with developing a ‘lime wedger’ for back bar use, as an innovative way of promoting the brand in the on-trade arena. The objective was to support a relaunch of the Smirnoff brand through a co-ordinated advertising campaign.
The award winning design was central to the ‘Perfect Serve’ concept developed especially for the targeted younger audience. With over 30,000 units produced to date the product has proved to be an exceptionally popular brand placement exercise.
