In order to stimulate impulse sales within Tesco stores in Ireland, the National Lottery was tasked with providing a space-efficient yet highly visible display solution. We worked closely with them to develop a bespoke design.
After initial prototyping and successful field testing, the final design was rolled out to all Tesco stores in Ireland. The units are located at each customer services desk, overcoming concerns about security, which is a key issue in the sale of scratchcards.
